The failing New York Times

NYT stock price, 2016 to 2025

Donald Trump regularly refers to The New York Times as "The Failing New York Times." However, in addition to the Times' growing subscription numbers, stock prices have also soared. Interact with the viz to see how stock prices have grown since election day.

The New York Times has transitioned from an advertising-led to a subscription business

Almost half of The New York Times's revenue now comes from paid digital subscriptions. Once the majority, advertising revenue now only accounts for 20% of total revenue. At the end of 2024, NY Times had 10.8 million paid digital subscriptions, an increase of 11.5% from 2023.

NYT Revenue by source, last 20 years

Ultimately, this shift has shaped internet culture in general, giving publishers a way to monetize content beyond the standard advertising models. While advertising may still continue to stay relevant, paid subscriptions are growing in popularity.