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Common charts and graphs

Presenting data in the form of a chart or graph makes identifying patterns and understanding difficult concepts easier. Visualizations of data can bring out insights to someone looking at the data for the first time, as well as convey findings to others who won’t see, or take the time to parse, the raw data.

Deciding on which chart is best for your data will depend on multiple factors, such as:

In this article, we’ll look at frequently used charts and graphs to help you make the best choice for presenting your data.

Alluvial diagram

Source: The Economist

The alluvial diagram is useful for showing changes over time across categories. Each group of stacked bars represents a variable while the size of each segment represents how many observations in the dataset belong to that segment. The colored flows between the bars represent a group of observations between each variable of the flow. The thickness of the flow indicates how many observations belong to that group. In the example above, countries are represented by each bar and the flow tracks refugees as they change countries. Alluvial diagrams are named after alluvial fans.

Area chart

Apple Inc. (AAPL) Closing Stock Price

Data: Apple stock price

An area chart, or area graph, is a variation on a basic line graph in which the area underneath the line is shaded to represent the total value of each data point. When several data series must be compared on the same graph, stacked area charts are used.

This method of data visualization is useful for showing changes in one or more quantities over time, as well as showing how each quantity combines to make up the whole. Stacked area charts are effective in showing part-to-whole comparisons.

World electricity production, by source

Data: Our World in Data

A stacked area chart stacks values so that the cumulative area represents 100%. These charts can help to show a progression and composition over time, and the 100% stacked area chart is meant to show the percentage that each component contributes when the cumulative total is not important.

Barplot

English letter frequency

Data: Cornell

The classic bar chart, or bar graph, is another common and easy-to-use method of data visualization. In this type of visualization, one axis of the chart shows the categories being compared, and the other, a measured value. The length of the bar indicates how each group measures according to the value. The baseline usually starts at zero.

Global Emissions by Country

Data: IEA

A variation on the regular vertical bar chart is the horizontal bar chart. This orientation is more useful for comparing categories.

Barcode chart

Surface temperature anomalies

Data: Our World in Data

A compact way to show a distribution. In a barcode chart, line segments represent individual data points along a single axis.

Baseline chart

Stock Price Comparison

Market Data: Wall Street Journal

A baseline chart uses a reference point, which becomes the baseline, to compare all the other categories to. In business, the success of a project or product is often measured against a baseline number for costs, sales, or other variables. A project may exceed a baseline number or fail to meet it.

Beeswarm

Beeswarm plots are a fun, visually pleasing alternative to histograms that can be used when data is sufficiently small and you want to plot every point. A beeswarm chart is a one-dimensional chart that shows all the information on a single-axis (usually the X axis). It is similar to a strip plot, except that would-be overlapping points are separated such that each is visible.

Box and Whisker Plot

Michaelson-Morley Speed of Light Data

Data: Morley dataset

A box and whisker plot, or box plot, provides a visual summary of data through its quartiles. A box plot is constructed from five values: the minimum value, the first quartile, the median, the third quartile, and the maximum value. We use these values to compare how close other data values are to them.

First, a box is drawn from the first quartile to the third of the data set. A line within the box represents the median. “Whiskers,” or lines, are then drawn extending from the box to the minimum (lower extreme) and maximum (upper extreme). Outliers are represented by individual points that are in-line with the whiskers.

This type of chart is helpful in quickly identifying whether or not the data is symmetrical or skewed, as well as providing a visual summary of the data set that can be easily interpreted.

Bubble chart

Health and Wealth of Nations, 2007

Data: GapMinder Foundation

A bubble chart is a variation of a scatter chart in which the data points are replaced with bubbles, and an additional dimension of the data is represented in the size of the bubbles. Just like a scatter chart, a bubble chart does not use a category axis — both horizontal and vertical axes are value axes. In addition to the x values and y values that are plotted in a scatter chart, a bubble chart also z (size) values.

Bullet chart

Proportion of COVID-19 cases (color) vs. share of population (gray), by race and age

Data: The COVID Racial Data Tracker

A bullet graph is a variation of a bar graph that can act as an alternative to dashboard gauges to represent performance data. The main use for a bullet graph is to inform the viewer of how a business is performing in comparison to benchmarks that are in place for key business metrics.

In a bullet graph, the darker horizontal bar in the middle of the chart represents the actual value, while the vertical line represents a comparative value, or target. If the horizontal bar passes the vertical line, the target for that metric has been surpassed. Additionally, the segmented colored sections behind the horizontal bar represent range scores, such as “poor,” “fair,” or “good.”

Bump chart

Changes in state population, 1920 - 2020

Image: Washington Post

A bump chart is a chart that helps you identify the change in the performance rankings over time rather than the magnitude of the values of the elements (categories).

Cartogram

Who can vote by mail?

Image: New York Times

Cartograms distort the shape of geographic regions so that the area directly encodes a data variable. A common example is to redraw every country in the world sizing it proportionally to population or GDP. Can be done by circles, squares or distorted maps by manipulating the initial map.

Candlestick Chart

Apple Inc. (AAPL) Stock Price

Data: Apple stock price

A candlestick chart is popular for tracking price movements on a stock exchange. In the chart above, the end points of the black line show the highest and lowest trading values during that day, while the ends of the thicker line show the open and closing price. Color indicates if the price went down or up during the day. They are visually similar to box plots, though box plots show different information.

Chord diagram

Created by Nadieh Bremer

This type of diagram visualizes the inter-relationships between entities. The connections between entities are used to display that they share something in common. This makes Chord Diagrams ideal for comparing the similarities within a dataset or between different groups of data.

Choropleth map

ZIP codes explained here

A choropleth map is simply a shaded map. Specifically, it's a map that uses measured differences in shading or color or the placing of symbols inside defined areas on the map in order to indicate the average values of some property or quantity in those areas. Be careful with your color choices, as they can quickly change what the map shows.

Connected scatter plot

Driving shifts into reverse

Data: New York Times

Until recently, Americans have driven more each year than the previous one, with a few brief exceptions. In 1956, Americans of driving age drove about 4,000 miles a year, on average. Fifty years later, that figure had climbed above 10,000. A cross between a scatterplot and a time series, the connected scatter plot . Show two variables over time.

Density plot

Unemployment by industry

Data: U.S. Bureau of Labor Statistics

A density plot visualizes the distribution of data over a continuous interval or time period. This chart is a variation of a histogram that uses kernel smoothing to plot values, allowing for smoother distributions by smoothing out the noise. The peaks of a density plot help display where values are concentrated over the interval.

Diverging bar chart

Data: Census.gov

A diverging bar chart is a bar chart that has the marks for some dimension members pointing up or right, and the marks for other dimension members pointing in the opposite direction (down or left, respectively). What’s unique about a diverging bar chart is the marks flowing down or left do not necessarily represent negative values. The divergent line can represent zero, but it can also be used to simply separate the marks for two dimension members, to represent a goal, or – as often seen with survey data – to show the break between desired and undesired responses.

A drawback to using diverging bar charts is that it’s not as easy to compare the values across dimension members as it is with a grouped bar chart. If, on the other hand, your primary objective is to compare the trend of each individual dimension member, a divergent bar chart is a good option.

Difference chart

Data: NOAA

A difference chart highlights the difference between two values, typically entries vs exits. The amount is encoded as height, and the sign (surplus vs. deficit) as a solid color. In the chart above, we compare the temperatures on the same day; days when San Francisco was warmer are orange, and colder days are blue.

Donut chart 🍩

United States Population, 2015

Data: U.S. Census

A donut chart is a pie chart with an area of the center cut out. It looks like a donut. That’s why it’s called a donut chart.

Pie Charts are sometimes criticized for focusing readers on the proportional areas of the slices to one another and to the chart as a whole. This makes it tricky to see the differences between slices, especially when you try to compare multiple Pie Charts together. A Donut Chart somewhat remedies this problem by de-emphasizing the use of the area. Instead, readers focus more on reading the length of the arcs, rather than comparing the proportions between slices.

Dot density map

Data: Walmart stores

Dot density maps are a simple yet highly effective way to show density differences in geographic distributions across a landscape. Dot density maps have been popular for 150 years because they are easy to understand and, at a glance, show us intuitively where things clump or cluster. There are two basic types: one-to-one dot density maps (one dot represents one object or count) and one-to-many dot density maps in which one dot stands for a number of things or a value (e.g., 1 dot = 1,000 acres of wheat production).

There are at least three big advantages of dot density maps over choropleth maps: (1) on a dot density map you can map raw data / simple counts (e.g., number of farms) or rates and ratios (e.g., number of farms per sq kilometer); (2) your data need not be tied to enumeration units and hence some of the concerns inherent in choropleth maps can be side-stepped with dot density maps (unless, of course, your data are reported by enumeration units—in which case you’re probably stuck with them); and (3) dot density maps work fine in black and white, when color isn’t an option.

Dot map

World airports

Data: World airports

Dot Maps are a way of detecting spatial patterns or the distribution of data over a geographical region, by placing equally sized points over a geographical region.

Dot plot

Surface temperature anomalies

Data: Our World in Data

A generalized form of the scatter plot, the dots can be placed in various coordinate systems on an x- and y-axis. A dot plot is similar to a histogram in that it displays the number of data points that fall into each category or value on the axis, thus showing the distribution of a set of data.

Frequency trails

Google search trends, 2020

Data: Google

Frequency trails, also known as joyplots, is a visualization method to show multiple distributions at once. Taken individually, each distribution is shown as a density curve, and they overlap each other for a three-dimensional effect. Luis Carli provides an interactive explainer for the method.

Gantt chart

Data: tolkiengateway.net

Gantt charts are particularly common in project management, as they’re useful in illustrating a project timeline or progression of tasks. In this type of chart, tasks to be performed are listed on the vertical axis and time intervals on the horizontal axis. Horizontal bars in the body of the chart represent the duration of each activity.

Utilizing Gantt charts to display timelines can be incredibly helpful, and enable team members to keep track of every aspect of a project. Even if you’re not a project management professional, familiarizing yourself with Gantt charts can help you stay organized.

Glyph chart

Data: The zoo

Glyph charts are a common form of visual design where a data set is depicted by a collection of visual objects referred to as glyphs. The design of glyphs can make use of many different visual channels such as shape, colour, texture, size, orientation, aspect ratio or curvature. This enables the depiction of multi-dimensional data attributes, such as time series data. Meanwhile, glyphs are normally recognisable individually, offering a means of visual fusion in multi-field visualization. 🤓

Grid map

Percent change in population from 2010 to 2019

Instead of using geographic boundaries, same-size cells are used to represent areas to provide equal visual attention to all.

Heatmap

Source: Steph Curry, NYT

Heatmaps visualize data through variations in coloring. When used in a tabular format, heatmaps are useful for cross-examining multivariate data, through placing variables in the rows and columns and coloring the cells within the table. Heatmaps are good for showing variance across multiple variables, revealing any patterns, displaying whether any variables are similar to each other, and for detecting if any correlations exist in-between them.

There are many possible applications of heat maps. For example, if you want to analyze which time of day a retail store makes the most sales, you can use a heat map that shows the day of the week on the vertical axis and time of day on the horizontal axis. Then, by shading in the matrix with colors that correspond to the number of sales at each time of day, you can identify trends in the data that allow you to determine the exact times your store experiences the most sales. Or you can visualize popcorn quality by NBA arena.

Histogram

Apple Inc. (AAPL) Trading Volume

Data: Apple stock price

A histogram looks like a bar chart, but it reads differently. The baseline is continuous instead of discrete categories, which allows one to see distributions. Histograms help give an estimate as to where values are concentrated, what the extremes are and whether there are any gaps or unusual values. They are also useful for giving a rough view of the probability distribution.

Histograms are especially useful for showing the frequency of a particular occurrence. For instance, if you’d like to show how many clicks your website received each day over the last week, you can use a histogram. From this visualization, you can quickly determine which days your website saw the greatest and fewest number of clicks.

Horizon graph

Data: Bureau of Labor Statistics

A horizon chart is like a combination area chart and heatmap. Shrink the area chart by slicing it horizontally, and then shift the slices to a baseline of zero.

Line chart

Historical Debt Outstanding

Data: US Treasury

A line chart, also referred to as a line graph or a line plot, connects a series of data points using a line. This chart type presents sequential values to help you identify trends. Most of the time, the x-axis (horizontal axis) represents a sequential progression of values. The y-axis (vertical axis) then tells you the values for a selected metric across that progression. This is a common chart and is great to use when you want to show data over time. One use case could be tracking the interest of consumers in a type of product or service throughout the year to make predictions for the year ahead.

Mosaic plot

Data: Fictional sales

Also known as a Marimekko diagram, this chart uses the width and height of rectangles to represent separate variables. It can be useful to represent multidimensional data. The main flaws of Marimekko charts are that they can be hard to read, especially when there are many segments. Also, it's hard to accurately make comparisons between each segment, as they are not all arranged next to each other along a common baseline. Therefore, Marimekko charts are better suited for giving a more general overview of the data.

Network graph

The complete ARPANET, December 1969

Data: MIT

This type of visualization shows how things are interconnected through the use of nodes and link lines. Typically, nodes are drawn as dots or circles, but icons can also be used. Links are usually displayed as lines connecting nodes. However, in more elaborate network diagrams, not all of the nodes and links are created equally: additional variables can be shown by making the node size or link stroke weight proportional to an assigned value.

There are many use cases for network diagrams, including depicting social networks, highlighting the relationships between employees at an organization, or visualizing product sales across geographic regions.

Organogram

An organogram is an organizational chart that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. A variation is a tree diagram, which shows the different elements of a field of knowledge or a group of languages.

Packed bubble chart

Data: New York Times

Circle size represents data like with a bubble chart, but there is typically no x-y axis. Instead, bubble position often represents grouping or is used to maximize space.

Parallel coordinates

Cars from the 70s & 80s

Parallel Coordinates Plots are ideal for comparing many variables together and seeing the relationships between them. In the above example, models of cars produced in the 1970s and '80s are compared across multiple variables. Chris Evans created a more elaborate example using the same data set.

In a parallel coordinates plot, each variable is given its own axis and all the axes are placed in parallel to each other. Each axis can have a different scale, as each variable works off a different unit of measurement, or all the axes can be normalized to keep all the scales uniform. Values are plotted as a series of lines that connected across all the axes. This means that each line is a collection of points placed on each axis, that have all been connected together.

Parallel sets

Parallel Set charts are similar to Sankey Diagrams in the way they show flow and proportions. However, Parallel Sets don’t use arrows and they divide the flow-path at each displayed line-set. Each line-set corresponds to a dimension/dataset, which its values/categories are represented in each line divide in that line-set. The width of each line and the flow-path that stems from it is determined by the proportional fraction of the category total. Each flow-path can be colored to show and compare the distribution between different categories.

Percentogram

Data: Andrew Gelman

The “percentogram” is a histogram binned by percentages of the cumulative distribution, rather than using fixed bin widths. Put simply, it is like a histogram or density plot in that is shows the overall shape of the distribution, where each bar is made to have the same area and to specifically represent a chosen percentage. A percentogram makes it easy to assess how much of a distribution is falling in particular ranges.

Pictogram

Phish set list, NYE 2019

Data: Maya Gans

Pictogram, or pictograph, charts use icons to give a more engaging overall view of small sets of discrete data. Typically, the icons represent the data’s subject or category, for example, data on population would use icons of people. Each icon can represent one unit or any number of units (e.g. each icon represents 10). Data sets are compared side-by-side in either columns or rows of icons, to compare each category to one another.

Pictogram charts are particularly useful for presenting simple data in a more visual and engaging way. These charts use icons to visualize data, with each icon representing a different value or category. For example, data about time might be represented by icons of clocks or watches. Each icon can correspond to either a single unit or a set number of units (for example, each icon represents 100 units).

Pie chart

United States population, 2015

Data: U.S. Census

Pie charts are one of the most common and basic data visualization techniques, used across a wide range of applications. Pie charts are ideal for illustrating proportions, or part-to-whole comparisons.

Pie Charts help show proportions and percentages between categories, by dividing a circle into proportional segments. Each arc length represents a proportion of each category, while the full circle represents the total sum of all the data, equal to 100%.

Because pie charts are relatively simple and easy to read, they’re best suited for audiences who might be unfamiliar with the information or are only interested in the key takeaways. For viewers who require a more thorough explanation of the data, pie charts fall short in their ability to display complex information.

Proportion Plot

Data: Stephanie Evergreen

Pioneered by Stephanie Evergreen, proportion plots are useful to highlight differences between the share of a population across two metrics. Here we follow Richard Speigal’s “Who owns Britain?” chart, highlighting age class inequalities in Britain. Data: U.K. Office for National Statistics.

Pyramid chart

Population of Qatar, 2019

Data: World Population Prospects, U.N., 2019

A Population Pyramid chart is a pair of back-to-back Histograms (for each sex) that displays the distribution of a population in all age groups and in both sexes. The X-axis is used to plot population numbers and the Y-axis lists all age groups.

Radar chart

Radar charts, also known as as spider chart, web chart, polar chart, or star plots, are a way of comparing multiple quantitative variables. This makes them useful for seeing which variables have similar values or if there are any outliers among each variable. Radar Charts are also useful for seeing which variables are scoring high or low within a dataset, making them ideal for displaying performance.

Sankey diagram

Data: New York Times

Sankey Diagrams display flows and their quantities in proportion to one another. Typically used to show the transfer of energy, money or materials, but they can be used to show the flow of any isolated process in a system. The width of the arrows or lines are used to show their magnitudes, so the bigger the arrow, the larger the quantity of flow. Flow arrows or lines can combine together or split through their paths on each stage of a process. Colour can be used to divide the diagram into different categories or to show the transition from one state of the process to another.

Scatter plot

The relative harm of drugs

Data: David Nutt for Drug Science

Also known as a scatter graph, point graph, X-Y plot, scatter chart or scattergram. A scatter plot displays data for two variables as represented by points plotted against the horizontal and vertical axis. This type of data visualization is useful in illustrating the relationships that exist between variables and can be used to identify trends or correlations in data.

Scatter plots are most effective for fairly large data sets, since it’s often easier to identify trends when there are more data points present. Additionally, the closer the data points are grouped together, the stronger the correlation or trend tends to be.

Slope chart

Current receipts of government as a percentage of gross domestic product

Data: GDP receipts

Also known as a slopegraph, this type of chart shows change in rank between two (or a few) discrete points in time. Typically used to compare changes over time for a list of nouns (e.g. countries) located on an ordinal or interval scale (e.g. GDP). Credited to Edward Tufte.

Data: Cancer survival rates

A slope chart with intermediate values. Inspired by an example from Edward Tufte

Small multiples

Comparing MPG by vehicle type

Data: ggplot2 Fuel Economy Data

Small multiples use the same basic graphic or chart to display different slices of a data set. Small multiples can show rich, multi-dimensional data without trying to cram all that information into a single, overly-complex chart. Small multiples go by many names, including Trellis Chart, Lattice Chart, Grid Chart, and Panel Chart. I would even argue that sparklines are a simpler, smaller cousin of small multiples.

Spiral chart

This type of visualisation plots time-based data along an Archimedean spiral. The graph begins at the centre of a spiral and then progresses outwards. Spiral Plots are versatile and can use bars, lines or points to be displayed along the spiral path.

Square pie chart

Square charts, also called waffle charts, are a form of pie charts that use squares instead of circles to represent percentages. Similar to basic circular pie charts, square pie charts take each percentage out of a total 100%. They are often 10 by 10 grids, where each cell represents 1%. Despite the name, circles, pictograms (such as of people), and other shapes may be used instead of squares. One major benefit to square charts is that smaller percentages, difficult to see on traditional pie charts, can be easily depicted.

Stacked area chart

Unemployment by industry

Data: U.S. Bureau of Labor Statistics

Stacked area graphs work in the same way as regular area graphs, except for the use of multiple data series that start each point from the point left by the previous data series. The entire graph represents the total of all the data plotted. Stacked Area Graphs also use the areas to convey whole numbers, so they do not work for negative values. Overall, they are useful for comparing multiple variables changing over an interval.

Stacked bar chart

Unemployment by industry

Data: U.S. Bureau of Labor Statistics

Stacked Bar Graphs are used to show how a larger category is divided into smaller categories and what the relationship of each part has on the total amount.

Stem and Leaf plot

Caltrain’s Palo Alto station schedule

Data: Caltrain

A Stem and Leaf Plot is a special table where each data value is split into a "stem" (the first digit or digits) and a "leaf" (usually the last digit). The "stem" values are listed down, and the "leaf" values go right (or left) from the stem values. The "stem" is used to group the scores and each "leaf" shows the individual scores within each group.

In the example above, the stem is the hour of the day and the leaf is the minute of when a Caltrain running Southbound (left) or Northbound (right) is scheduled to arrive. The color of each leaf encodes the type of train arriving.

Step chart

WeWork Valuation

Data: Craft.co

A step chart works like a line chart, but the values change immediately at the x-coordinate instead of being interpolated with a slope.

Streamgraph

Unemployment by industry

Data: U.S. Bureau of Labor Statistics

Stream Graphs display the changes in data over time of different categories through the use of flowing, organic shapes that somewhat resemble a river-like stream. This makes Stream Graphs aesthetically pleasing and more engaging to look at. In a Stream Graph, the size of each individual stream shape is proportional to the values in each category.

Strip plot

English letter frequency

Data: Cornell

Dots are placed along a single continuous scale to show distribution along the corresponding variable.

Table

Average climate data for the UK, 1990–2020
Month Maximum temperature (°C) Minimum temperature (°C) Days of air frost (days) Sunshine (hours) Rainfall (mm) Days of rainfall ≥1 mm (days) Monthly mean wind speed at 10 m (knots)
January 6.66 1.21 11.32 47.51 121.53 15.43 10.77
February 7.16 1.13 10.69 71.93 96.15 13.18 10.77
March 9.22 2.19 7.84 109.24 85.10 12.68 10.28
April 12.03 3.75 4.03 155.38 71.73 11.59 9.33
May 15.13 6.25 1.20 192.21 70.98 11.24 8.75
June 17.68 9.08 0.07 171.48 77.20 11.51 8.16
July 19.62 11.02 0.00 173.39 82.48 12.25 7.85
August 19.30 10.97 0.01 161.64 93.73 12.89 7.88
September 16.85 9.04 0.12 127.49 90.89 12.08 8.41
October 13.08 6.42 1.64 91.82 122.56 14.83 9.30
November 9.41 3.56 5.51 57.94 123.39 15.81 9.74
December 7.02 1.42 10.95 42.71 127.19 15.60 10.06
Annual 12.79 5.53 53.36 1402.73 1162.93 159.08 9.27

Visually plain and boring. Sometimes exactly what you want.

Timetable

Timetables are used as a referencing and management tool for scheduled events, tasks and actions to take place. Timetables are commonly used to display the arrival and departure time of trains and other forms of transportation.

Ternary plot

JustinChill developers

A ternary plot, ternary graph, triangle plot, simplex plot, or Gibbs triangle is a barycentric plot on three variables which sum to a constant. It graphically depicts the ratios of the three variables as positions in an equilateral triangle. It is used in population genetics and game theory, and in physical sciences such as geology to show the compositions of systems composed of three species.

Timeline

World History Timeline

Data: Essential Humanities

Timelines are the most effective way to visualize a sequence of events in chronological order. They’re typically linear, with key events outlined along the axis. Timelines are used to communicate time-related information and display historical data.

Timelines allow you to highlight the most important events that occurred, or need to occur in the future, and make it easy for the viewer to identify any patterns appearing within the selected time period. While timelines are often relatively simple linear visualizations, they can be made more visually appealing by adding images, colors, fonts, and decorative shapes.

Treemap

Ben Shneiderman originally developed Treemaps as a way of visualising a vast file directory on a computer, without taking up too much space on the screen. This makes Treemaps a more compact and space-efficient option for displaying hierarchies, that gives a quick overview of the structure. Treemaps are also great at comparing the proportions between categories via their area size.

Variable width bar chart

Commute time to work

Data: US 2000 census

The vertical height is the same as a regular bar chart. The widths of bars show another dimension for each category. The two dimensions multiplied (area) should mean something.

Vaccinations by age group

Source: US Covid vaccination by age (Data: March 22, 2021)

Venn diagram

A Venn Diagram is a diagram that visually displays all the possible logical relationships between a collection of sets. Each set is typically represented with a circle. When sets overlap, it’s known as the intersection area. This is where entities that have all the qualities of the overlapping sets.

Waterfall Chart

A waterfall chart is a visual representation that illustrates how a value changes as it’s influenced by different factors, such as time. The main goal of this chart is to show the viewer how a value has grown or declined over a defined period. For example, waterfall charts are popular for showing spending or earnings over time.

Word clouds

A word cloud, or tag cloud, is a visual representation of text data in which the size of the word is proportional to its frequency. The more often a specific word appears in a dataset, the larger it appears in the visualization. In addition to size, words often appear bolder or follow a specific color scheme depending on their frequency.